Newsletter 01

"Can you
flip the car around so
I can see the other side?"

Recently, a client asked a designer this question, while reviewing a photo for their next print ad. When the designer explained that he couldn’t flip the car in Photoshop, the client was very upset. "Why can’t you?!” the client exclaimed, “It’s already in the computer! Just turn the car around so I can see the other side!".

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"Previs for Print"

Previsualization is a term common in major motion picture production today. Nearly all studio films go through “pre-vis” before any shooting begins. It saves money and time while enabling the director to flesh out his vision before one frame of film is ever shot.
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"But we don’t
do 3D"

That’s the one statement I’ve heard a few times this year that doesn’t make sense to me. I think it stems from a misunderstanding of "3D". When you hear the term "3D" do you think of PIXAR, Shrek or Tron? Many people make the mistake of thinking that 3D is a style rather than thinking of 3D as a method used to accomplish an artistic task. 3D is similar in nature to photography, film production, sculpture, painting and other fine arts.

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"Modeling? You’re not even good looking!"

When a 3D animator speaks about modeling, they’re not talking about the catwalk. Modeling is the process of creating an object to be used in a 3D rendering. The easiest real-world counterpart would be the process of building a plastic model, like the kind you get from a hobby shop.

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