Directed by Paul Griswold & Ernie Mosteller for Brunner Digital’s client, the National Association of Broadcasters. Character designs and artwork by former Veggie Tales 3D design lead, Bryan “Breadwig” Ballinger. Featuring the music of Firewater, this spot was animated in Softimage and Eyeon Fusion.
Distance was never an issue for Mosteller who was working from Washington D.C. while Griswold worked in Ft. Wayne, IN. It came down to one of creativity, as Mosteller said, “Paul definitely brings something extra to the party. He’s an artist with an understanding of color, texture, illustration style, and all those artist-things — but he’s also a filmmaker. His sense of storyline, character, lighting, framing and motion are like that of a live-action director-cameraman. Working with him is collaborative, and fun. Not to mention, you get high-end stuff without the gigantic price tags and egos I’ve dealt with from time to time in the past. “
G2 (Grey Global Group, NY) Selected Fusion Digital Productions to create 3D animations for the Time-Warner Business Class website. Mark Chew, Associate Creative Director at G2 says, “I had a great experience working with Fusion. They were very accommodating to our crazy schedule and rounds of changes. And most importantly, the quality of the work was great! I truly mean it when I say I look forward to working with Fusion again.”
The site was part of a complete media campaign for Manhattan businesses looking for high-end business-class internet connectivity. Fusion not only created all the 3D models and animations for the website, but for the print campaign as well.
Brand Innovation Group’s client Bioceuticals needed to create a website to highlight their new line of 4Me cosmetics. Unfortunately the products had not yet gone into mass production and therefore there were no products to photograph for the site. BIG turned to Fusion Digital Productions to deliver photorealistic 3D illustrations of the products.
None of the products pictured on their site are real. They are all 3D illustrations.
While 3D renderings will never totally replace photography, it does give designers an entirely new toolkit to work with. And, when the client needs a website or print campaign completed before the product has even begun manufacturing, it’s clear 3D illustrations fill the need.
