 As the economic crisis continues, it seems companies worldwide are looking to squeeze the value out of every dollar they spend. Marketing and advertising budgets are no different. When you are considering your next campaign, consider this:
3D illustrations give you the opportunity to create “photographs” that are significantly better than what could be achieved with a real photograph. How often do you or your designers have to spend time in Photoshop to clean up smudges, unwanted reflections, defects in the product such as scratches or even fingerprints?
3D illustrations are more flexible, allowing you to get shots that are impossible in the physical world.
3D illustrations allow you to “re-shoot” without having to re-hire an entire photography crew. Once an object is in the 3D world, modifications can be made quickly and easily without significantly affecting your budget.
3D illustrations can be created for products that don’t currently exist. You can create your entire advertising campaign for a product before it’s actually gone into production. Increasing the speed in which your clients can bring their product to market.
The biggest benefit of 3D illustrations is that, once created, the 3D models can be re-used in animations for television commercial campaigns, websites, sales presentations, CD-ROMs or even DVD videos.
As you prepare for 2009, keep 3D in mind as the flexible, cost-effective solution to your projects.
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260.338.4580 is the new number for Fusion Digital Productions. Email, homepage and attitudes have all remained the same.
January 23rd at 2:00 pm, Paul Griswold will be presenting a case study on the production of the music video “Money” for the band N.A.S.A. Then, from 6:30-9pm the motion graphics festival takes place, where “Money” will be screened along with many other motion graphics projects and animated works of art.